About the Role
Riskified is looking for an innovative Account-Based Marketing Manager to join our growing ABM team. In this role, you’ll develop, execute, and manage 1: few ABM programs cross-functionally with business development, sales, product SMEs and others in marketing in order to drive engagement and generate pipeline within key industry verticals.
The ideal candidate is a data-driven B2B marketer with a proven track record in building and managing integrated ABM programs and is adept at regularly analyzing effectiveness to find ways to optimize outcomes.
What You’ll Do
- Lead the creation of the demand programs for target industries, leveraging tailored buyers’ journeys
- Conduct deep research, including industry profiles and account contact coverage, in order to prioritize and design program elements
- Adapt our brand message to the specific areas of interest of the industries you’ll be marketing to across account-based advertising, email, direct mail, and live events
- Develop integrated programs including strategic planning, goal setting, budget, list management, follow up, and reporting
- Contribute to strategic planning as well as lead day-to-day tactical execution
- Provide sales training, tools, and support including the creation of BDR email copy and scripts in support of campaigns; educate the team on ABM best practices
- Track and analyze results to show program effectiveness and continually refine for optimal ROI
Qualifications
- 8+ years managing B2B marketing programs with a focus on ABM strategies, ideally to enterprise eCommerce organizations
- Extensive experience building multi-channel programs leveraging thoughtful digital, social, direct, and event touchpoints
- Team-player; ability to establish trusted relationships with internal stakeholders
- Excellent project management skills; demonstrated ability to execute successful projects with minimal guidance
- Knowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track, and report KPIs for ABM activities
- Experience with CRM and marketing tools such as SFDC, 6sense, Hubspot, PathFactory, and Monday.com
- Exceptional polish, a clear communicator, and comfortable working face-to-face with senior and executive leaders at large enterprises
- Self-motivated and driven to make an impact
- Intrinsically curious, identifying and exploring new trends within our industry
In The News
Reuters: General Atlantic-Backed Riskified is Valued at 4.3 BLN in NYSE Debut
FoxBusiness: Fraud Protection Platform ‘Riskified’ Begins Trading on NYSE
Announcing Riskified’s $165M Funding Round
Fortune Magazine: 25 Best Workplaces in New York
Calcalist: Riskified is the Most Promising Startup
Built In NYC: 100 Best Workplaces
TechCrunch: Riskified Prevents Fraud on Your Favorite eCommerce Site
