fbpx Skip to main content

Senior Marketing Manager – 1178858

Valence is the first SaaS Mesh security company, focused on managing the risks from third-party integrations and secure SaaS-to-SaaS connectivity. Founded by serial entrepreneurs, the company is backed by YL Ventures, a leading cybersecurity-focused VC, and by a network of security executives and advisors from leading US companies. We’re on a mission to allow enterprises to securely embrace digital transformation by building innovative solutions with cutting edge technology.

As Valence’s Senior Marketing Manager/Director, you will lead our demand gen and digital marketing efforts and greatly impact customer journey, marketing strategy, processes, and culture. Reporting to the VP Marketing, as a key member of the marketing team you will be critical in not only building out our GTM engine but will also have the opportunity to help build out the team and culture as we continue to grow. Prior experience in demand generation or product-led growth in the SaaS industry (ideally cybersecurity/cloud security) is essential.

Responsibilities

  • Deliver quality leads to our sales teams while enabling them to effectively convert leads into pipeline and revenue, collect feedback from the field on an ongoing basis to optimize campaigns, and closely monitor ROI.
  • Optimize our marketing automation and lead nurturing processes across all channels.
  • Work cross-functionally to understand how our inbound leads turn into customers and continually refine our process to convert customers.
  • Continually optimize for performance with tactics such as landing page testing, funnel optimization, ad copy testing, and more.
  • Drive all SEO and SEM programs with external vendors.
  • Identify and manage all tradeshows and field events.
  • Develop content and content plans for social media posting. Manage all blog and social posting.
  • Regularly report performance and results to senior leadership.

Requirements:

  • Bachelor’s degree required
  • Strong analytical skills and proven ability to use data to optimize campaign performance and identify new opportunities.
  • 5+ years of experience in SaaS B2B marketing; experience marketing to data, analytics, and marketing personas a plus
  • Proficiency with using B2B martech tools (e.g., Salesforce, marketing automation tools, ABM tools, etc.)

HELLO, I’M CATO, CAN I HELP YOU?

Welcome to Rekall, enter your details to get started







Welcome to Rekall, how can I help you on your journey?

I am looking for a new job

I need to hire for my team

I want to learn more about D&I, Marketing or Virtual Onboarding.

No

Yes and there is nothing that suits

Current Vacancies


CV Upload


CV Upload

One Hire (Key Person)

World Domination (Team Build)

IT Contractors

Yes, that is what I am looking for, I need a superstar. What will it cost, how does it work? I have so many questions!

I don't know what I need, or what to do for the best.

Sounds good to me, let’s book a call

That’s not going to work for us, thanks!

Send

Yes

No

Book a Meeting

Book a Meeting

UK Based

EU Based

Non EU Based

Front End Engineers

Back End Engineers

SRE's

Full Stack Engineers

DevOps Engineers

Architects

Other

Continue

Book

Shop Now